This campaign was developed to announce RBC launching its robo-advisor platform across the country as demand grows for lower-cost, digital investing options.
Based on epiphanies, good or bad, in response to the financial future of everyday people. We tried to show a wide range of potential everyday investors that could benefit from the new service provided by RBC with little to no investing experience with a minimal investment. An online video, social and OOH campaign was executed across Canada.
OOH
OUT IN THE WORLD
